New Arrivals this Week!  

We've just taken delivery of 6-lens sets of Leica Summicron-C's and Tokina Vista Ones, and a 7-lens set of Zeiss Standard Speeds. We're excited to see what everyone can create with them.

In case you're not familiar with these fantastic lenses, the Summicrons are Leica's smaller, lighter alternative to their legendary Summilux-C set. They deliver a consistent, clean, sharp-but-not-clinical look, and consistent size/weight across the set makes them ideal for use on a gimbal.  Generous 36mm image circles mean complete coverage of all S35 cameras, and also allows these lenses to cover 4K UHD on the Alexa Mini LF.

The Vista Ones are Tokina's first ever set of dedicated ground-up cinema primes, but don't be fooled, these are fantastic lenses.  With ultra-fast T1.5 stops across the entire set and enormous 46.7mm image circles, you can shoot any format, on almost any camera, including 8K on Red Monstro, Open Gate on Arri Mini LF, and 6K on Sony Venice.  

They've also kept things interesting with single-coated front elements, which strike a middle ground between the precision of modern multi-coated optics and the sometimes overpowering flares of un-coated lenses. Practically, that means these lenses have good contrast, but you can still provoke big, beautiful flares if the moment calls for it.

The Zeiss Standard Speeds, industry workhorses for years, have been used on some of the best looking feature films of the last 40 years.  Small size, good sharpness and contrast, and a large selection of focal lengths have kept these lenses relevant even today, adding a filmic quality to digital cameras.  They are often used as a slightly less sharp and less contrasty alternative to modern lenses. Fun Fact! Most of The Shining was shot of these lenses.